Creative strategy · content · growth

Ratmir
Klevtsov.

I build the ideas behind content that people actually stop for — from YouTube strategy and scripting to TikTok presence, visual concepts and launch-driving videos.

Selected client work · 2023—2026
Ratmir sitting on a car
IDEAS

ATTENTION
01 / YouTube · Feb 2023 — Oct 2023
n8wealth
Strategy / Ideas / Scripting
3M+long-form views generated

From 4 figures → 6 figures.
Helped establish n8wealth’s YouTube presence, owning a huge part of the ideas, scripting direction and visualizing process. The content became a serious growth engine — not just views for the sake of views.

n8 logo
02 / YouTube · Dec 2023 — Jul 2024
daireen.
Content systems / Conversion
2.6M+long-form views

Views → clients → recurring community.
Built videos around ideas that could pull attention and then move it somewhere valuable: thousands of booked clients, paid-program signups and a private community that grew to around 3,000 people at €30/month.

Daireen
03 / Music · Oct 2024 — Mar 2026
music people.
TikTok / Artist growth / Shows
Lufnael cutout Mentay cutout
Mentay × Lufnael

Turned both artists into recognizable short-form personalities, helping build their TikTok media presence, pushing each to 300K+ peak monthly listeners on Yandex Music, and finding them their first shows. Around 2M TikTok likes per artist came through the run.

300K+peak monthly listeners · each artist
04 / Clothing · Jul 2025 — Sep 2026
wants &
needs.
Ideas / Reels / Drop strategy
Grey hoodie Grey shorts
30M+views across two videos alone

Built the ideas behind their most impactful videos.
I worked on the concept and creation of the videos that became the brand’s biggest attention moments — generating 30M+ views in just two videos and helping the second drop sell out fast.

05 / Shorts · Sep 2025 — May 2026

10s of
BILLIONS.

Worked with a Russian Shorts creator running multiple channels. Across the network: tens of billions of views, millions of subscribers and six-figure revenue. The role was about repeatable ideas, packaging and the creative systems behind scale.

IdeasHooksVisualsScaling
06 / YouTube network · Sep 2025 — May 2026
премия
дарвина.
Creative strategy / Multi-channel
Darvin mascot
10B+views across the channel network

Scale changes the game.
Worked with the creator behind a multi-channel Shorts network, contributing to the creative direction and repeatable ideas behind a system that reached tens of billions of views, millions of subscribers and six figures in revenue.

Channel analytics showing subscribers and views across channels
The supplied analytics screenshot shows 2.68M total subscribers across the four displayed channels and roughly 13.25B total gained views.
DARVIN